Sport Clips Haircuts’ development team has identified the northeast as one of the biggest growth markets for the brand. With its favorable economic conditions and high consumer spending, the area is well-positioned for development. As the brand gains momentum in the area, it has capacity to support a far greater number of stores than it currently has. This represents a tremendous opportunity for the growth-minded entrepreneur to get in early and capture their share of this emerging market.
Keith Laganosky is the regional director for Sport Clips’ northeast market. Currently, he and his team of 10 coaches support the region’s 150 stores, with 13 more projected to open in 2020. He says, “Sport Clips offers a compelling business model with all the tools and support needed to be successful. The semi-absentee business model means you don’t have to leave your full-time job while you build your business, allowing you to scale at your own pace.”
Laganosky brings to the operational support team many years of experience. Having worked with some big names in franchising, in particular the food industry, he has a unique perspective on several aspects of the Sport Clips proven business model and culture. In his role as regional director, he brings expertise and experience to help Sport Clips franchisees build and scale sustainable businesses.
When asked about the industry, Laganosky says, “Haircutting is a growth industry. People will always need their hair cut. Sport Clips offers a great hair experience in a sports atmosphere. It’s a winning combination and the brand is positioned as a leader in its defined niche.”
Sport Clips’ defined niche is growing at an even faster rate. According to the website Research and Markets, the world’s largest market research store, the male grooming products segment is expected to grow at an annualized rate of 5.5 percent to $81.2 billion over the next five years. And what’s more, the site says that attitudes toward grooming and self-care are shifting, and the male demographic is expected to increasingly spend more on industry products and services.
“The Sport Clips model is time-tested and proven to be successful when effectively executed. The data driven systems give business owners in-depth knowledge to make good solid business decisions,” explains Laganosky. “In addition to the systems and processes, the brand’s robust training and support are above anything I have ever seen.”
Discussing the advantages of the business model’s structure, Laganosky says, “By design, the manager-led model gives team leaders the flexibility and freedom to focus on the business side and the big picture. Most team leaders aren’t stylists and can’t cut hair, so they aren’t bogged down by the day-to-day. Mangers and stylists are empowered with the training and systems to help them best deliver the championship haircut experience. When people are empowered, they buy in and the working environment is elevated. I think this is one of the things that separates Sport Clips from anything else out there, the culture. “
The culture was one of the main reasons Laganosky joined the brand. “Sport Clips at its foundation is a culture driven business,” states Laganosky. “Do your best. Do what’s right and treat others the way they want to be treated. It’s as simple as that. The culture pulls people in and they want to be a part of it. It makes growth intrinsic.”
As the brand grows in the northeast, Laganosky and his team are ready to provide support. “Starting a business takes a lot of work upfront, and we have our grand opening team ready to help our new team leaders get up and running,” Laganosky says. “From there, coaches meet with you and your team regularly, there are one-on-one meetings and success checks, as well as training camps. Our support is comprehensive and hands on. You may be in business for yourself, but certainly not by yourself. Everything you need to be successful is here, you just have to execute it.”
For more information on the northeast market, or on other growth markets, click here.