Franchising’s Biggest Event of the Year: The IFA

This year the International Franchising Association’s (IFA) Annual Convention is being held in Orlando, Florida February 8-11. This is franchising’s biggest event for business development and personal growth, and 2020 marks the trade association’s 60th convention.

The IFA was formed 1960 with the goals of serving the national franchise community as a global resource, to advocate and protect its members and their business, while advancing the future of franchising. Since then it has become the world’s largest franchising association and a top resource for franchise opportunities worldwide.

With a focus on franchise education and advocacy, the members of IFA are thought leaders in the world of franchising. The organization offers professional training and certification and facilitates the exchange of information and best practices. It also has a tradition of political advocacy, supporting the best interests of franchises and small businesses. 

In addition to being a champion for safeguarding franchising, it is also an invaluable resource to the franchise candidate. It offers a full directory of franchisors and vendors, as well as a wide range of educational information to help you make the most educated decision. When considering a franchise, look to see if it is a member of the IFA. The membership-based organization promotes good franchising practices by ensuring members uphold a rigid code of ethics. This can offer some peace of mind, knowing you will be treated fairly when entering into a relationship with an IFA member franchise.

The IFA is a leading source of resources for franchisees, franchisors and industry vendors alike. The annual convention is a premier event with inspiring keynote speakers and more than 50 educational sessions designed for everyone, from the franchise veteran to those just starting out. The multitude of networking events foster relationships and community within the community. Will you be there? We want to meet you if you are!

Check out the promo video for the event.

https://www.youtube.com/watch?v=ANTPnje8ymE&feature=youtu.be

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