The theme of International Women’s Day this year is #PressForChange.
Gender inclusiveness is essential for progress and, we are encouraged
to see change in the franchising landscape, with more and more women embracing
business ownership as an avenue for greater control over their professional futures.
The International Franchise Association (IFA) 2017 data shows
27 percent of franchise locations are owned by women. This is up from 20.5 percent in 2007. Franchising empowers women to leverage
their skills and unique characteristics for business success. Shaping
the business landscape for the better, this number will continue to grow
as more women begin to see the opportunities in the world of franchising.
Sport Clips Haircuts is a smart choice for the female entrepreneur pursuing
her business aspirations. While the concept caters to men and boys, women
are a driving force behind the brand. There are many reasons women are
a good fit for Sport Clips and why so many choose the brand to help them
reach their personal and financial goals.
There is freedom and flexibility that comes with being your own boss. The
management structure of Sport Clips’ semi-absentee business model
allows team leaders to prioritize and maintain their other commitments,
such as time with family, while building a business. You are not starting
from scratch, so the start-up time is comparatively shorter than a start-up
business. And, the sustainable model has the potential to create the financial
stability needed to maintain this balance.
Begona Simon found work-life balance with Sport Clips. Along with being an entrepreneur, Simon is a wife and mother of three
boys, as well as an avid marathon runner with an intensive training schedule.
She comments, “The semi-absentee business model really appealed
to me. It allows me to keep all of my other commitments.”
Being part of a team
Women are inherently adept at team work. Collaboration and asking for direction
when needed are important skills that come naturally for many women. Sport
Clips has intentionally cultivated a strong team culture from the inside out.
Becoming a team leader (franchisee) means you are going into business for
yourself, but not by yourself. Annual conferences and a dynamic network
of supportive team leaders exemplify this team culture.
Sport Clips is an established brand with a successful track record. This
success is due, in part, to the robust support systems and training programs
offered. These tools give team leaders everything they need to duplicate
and follow the tried and tested business model for themselves.
About the brand support,
Team Leader Debra Funk says, “It can be overwhelming alone, and we are lucky to have such
great support by our side. We have no experience in the salon industry,
and they walk us through everything.”
Mother and daughter team Marvel and Kari Hasbun
are confident in their investment in Sport Clips. “The amazing support system, strong value system and proven business
model are why we feel so confident,” says Kari.
Women are wired for connection. This asset can be leveraged when
marketing a business locally. Many Sport Clips team leaders spend much of their time adding value to
their communities by getting involved in sponsorships and events. From
supporting the brand’s four national charitable partnerships –
VFW’s Sport Clips Help A Hero Scholarship program, St. Baldrick’s
Foundation, American Red Cross & Ageless Aviation Dreams Foundation – to getting involved in local organizations and causes, giving
back to the communities where we live and work is a large part of Sport
Clips mission and values.
High level emotional intelligence
Success with Sport Clips greatly depends on a team leader’s effectiveness
as a manager. Good managers put people first.
Women tend to be excellent managers because of their innate emotional intelligence. Thiscan be invaluable when making hiring decisions and building rapport
within a team. Developing strong interpersonal relationships is key when
creating an environment that inspires talent, grows the individual and
gets the most from a team.
Husband and wife team Bobby and Lori Forrest see this play out in their 14 stores. Bobby explains, “We both have
great relationships with our team members, but often they feel more comfortable
coming to Lori with certain issues than they do with me. She can understand
things from their perspective better than I can because she has been there.
She has a unique advantage in that respect which has been an asset to
Creating employment growth opportunities for other women
An overwhelming majority of stylists are women. Sport Clips dedicates a
lot of resources toward the development of managers and coaches,
giving stylists a defined career path to work toward.
Offering ongoing training, education, and opportunities for growth and
professional advancement, Sport Clips puts high priority on helping all
team members reach their long-term goals, something rare in this industry.
Sport Clips team leaders offer quality employment to local economies.
Debra Sawyer, team leader with 18 locations says, “Sport Clips has
allowed me to create my own destiny and financial stability, and
I am now able to do that for my team members.”
A female entrepreneur can feel proud of the experience created within the
four walls of her stores. Sport Clips is a place for families. Many of
our clients are mothers bringing in their sons and most of our stylists
are women. The brand targets a male demographic, but everyone is treated
Operational guidelines are set in place to ensure it stays that way. We
go to great lengths to provide a comfortable and fun environment for all.
Stylist uniforms are conservative and professional. Sporting events and
programs shown on the televisions must be appropriate for all ages. Even
magazines on display in the waiting area are held to a high standard.
For example, the annual Sports Illustrated Swim Suit edition is pulled
from all locations.
team leader Ashley Gray says a primary reason she decided to invest in the brand was because of
the positive experience each store strives to create for its customers,
which was needed in her community. “I wanted to help other moms
in my community by creating a stress-free, fun haircut experience for
young boys and men,” says Ashley.
Women are a driving force behind the Sport Clips brand. The business model
is an ideal fit for any entrepreneur wanting to reach their personal and
financial goals. We are excited to see the franchising business grow and
benefit from having more women-owned businesses.
For more information about how Sport Clips may be a good fit for you,