Cheston Syma always knew he wanted to be a business owner. Today he is
an experienced entrepreneur, owning a variety of business concepts, including
13 Sport Clips Haircuts stores. But there was a time when the path to
business ownership wasn’t so clear for him.
When younger, Syma spent time working in his parents’ manufacturing
business. He says, “I knew I wanted to be a business owner like
my parents. They were their own boss and had the flexibility to be at
all my school and sport events when I was a kid.
I wanted that type of freedom.”
After eight years in the Marine Corps, Syma began working as a personal
trainer while attending college in the Houston area. He says, “I
knew I still wanted to be a business owner one day, I just didn’t
know what kind of business.”
However, Syma knew what he did not want in a business opportunity, “My
parents, being business owners themselves, discouraged me from going into
the food industry. They knew
the owner-operator model would not give me the kind of lifestyle I wanted. I wanted the same flexibility they have, which meant a semi-absentee
One day, Syma was discussing his business goals with a client. His client,
who happened to be a Sport Clips stylist, suggested Sport Clips as a way
for him to achieve his entrepreneurial goals. “As a stylist, she
had great things to say about the company, which said a lot to me,"
he tells. "I had never heard of Sport Clips before, so I immediately
went and tried it out.”
He continues, “My first experience as a client was great. I loved
the concept and the atmosphere right away. Logic told me this was a good
investment. Everyone needs their haircut and it’s something that
can’t be outsourced. I began to take a closer look at the company
and the business model.”
After examining the brand’s offering and mission, Syma became a Team
Leader in June 2004. Of his decision, he remarks, “The company culture and values were a good fit with mine. And the business model was exactly what I was
Sport Clips’ semi-absentee business model gives Syma the freedom
and flexibility he was looking for in a concept. He says, “I am
able to peruse my other business ventures, while still scaling this business.
I currently own 13 Sport Clips stores and counting, all while owning other
Sport Clips’ effective manager led structure, Syma says, “I have area managers who report to me. They handle
most questions and situations that arise in the stores, freeing me up to work
on the business rather than
Syma looks forward to continuing on his path to personal and financial
freedom with plans to open more Sport Clips stores in the future with
his business partners. With
Sport Clips’ emphasis on existing team leader expansion, he will find plenty of opportunities to grow.
For new team leaders starting out, Syma has some advice, “This is
not meant to be just easy mailbox money. The more you put into your business,
the more you will get out of it. Customers love seeing owners in the stores.
Introduce yourself to clients and thank them for their business. They
appreciate seeing who they are doing business with, and it adds a personal
touch, which goes a long way in gaining their loyalty.”
Hear more from Cheston Syma on February’s upcoming Validation Conference Call.
For more information on the Sport Clips offering,