California’s northern Bay Area is poised for tremendous growth. With
Sport Clips Haircuts strong brand momentum, there is great potential in
this untapped market. The area’s demographics represent the
brand’s core customers, yet this market is currently underserved.
With rents considerably lower than further to the south, Shea Laffere,
real estate director with Sport Clips, indicates cities such as San Rafael,
Novato, Rohnert Park, Windsor, Petaluma, Napa, Vacaville, Benicia, Sonoma
County and Santa Rosa, represent unique opportunities for rapid growth.
“Market projections indicate this area can hold many more stores than it currently does,”
Laffere says, “making this an ideal opportunity for the right entrepreneur
to build out this market for themselves.”
Previously seen as a travel corridor, the northern bay area is now recognized
as a strong economic epicenter. Adequate space, affordable housing, a
strong and skilled workforce, jobs and natural and scenic attractions
all attribute to its desirability. Local development efforts are making
the area a business destination, drawing even more of the bay area population.
Laffere says, “A strong business climate and economy, combined with
core client demographics, comparatively lower cost of living for the area,
and disposable incomes higher than the national average position this
area with vast potential.”
He continues, “The area is popular with families, meaning there are
plenty of opportunities for community involvement, creating valuable marketing
opportunities for team leaders.”
The northern Bay Area of California has a favorable business environment
and growing local economy, positioning it for rapid brand growth. With
Sport Clips’ brand recognition, proven business model and
strong support systems, combined with the area’s underserved demographics, an enterprising
team leader can scale their business.
For more information on this and other available markets,
click here.
