Jim Noah knew he wanted to open his own Sport Clips location from the moment
he first heard an advert on the radio and stepped into a salon that same
day. Thanks to the guidance and experience of Sport Clips when it comes
to working with new franchisees, it took less than 12 months for Jim to
get his Medford Sport Clips salon up-and-running. The most exciting part
of his business venture is that there were no other Sport Clips in Southern
Oregon beforehand, making his location the flagship for a brand new region
prime for business development.
Choosing Medford was not a stroke of luck or the result of just throwing
a dart at a map of Oregon. No, Jim carefully researched where he wanted
to set up shop. Medford is complete with a large airport, hospital groups,
and an industrial quarter. With so much business and traffic coming through
the city, establishing a salon that catered to men who need to look sharp
and in a hurry was the logical conclusion.
Words Don’t Travel On Their Own
The pioneer story of the Noah’s Sport Clips in Medford is really
only half of their tale, or one of two stories to tell about their experience.
This particular Sport Clips location is a prime example of how marketing
done right can secure business and rapidly build a brand.
With half a year to prepare for their big grand opening ceremony, the Noah
family set their sights on effective advertising throughout the Medford
community. There were no nearby Sport Clips – the next one was a
full three hours’ drive either north or south – so they had
to essentially market Sport Clips as if no one had ever heard about it
before. Tackling the situation like franchise veterans, they send out
adverts through traditional mail, talked to members of their community
directly, and even paid for radio spots on stations they knew were popular
in Medford. Out of all their advertising methods, Jim chalks up the most
success to just hitting the street, chatting with neighbors and local
businesses, and spreading word the old fashioned way.
Success is Always a Team Effort
Jim and Kim Noah deserve huge congratulations for making the first Medford
Sport Clips a success. It has been such a positive ride, they are already
eyeing two more locations in Southern Oregon to expand their franchise
influence and the Sport Clips name. The Noahs are also quite generous
in telling others that much of their success is in thanks to the Sport
Clips corporate team that supported and guided them from day one. It is
truly an honor to have the Noahs as part of the Sport Clips family.
For more information about the Noahs and their Medford Sport Clips story, you can
click here to view a full article posted on
1851, a publication all about franchise businesses. Do you want to know more
about Sport Clips and our hair care franchise opportunities? Please do
not hesitate to
request additional information!
