Emerging markets can be tough. One of the greatest benefits of investing
in a franchise is that you are investing in a well-known and established
brand. But what if that brand isn’t as well established in your
area of interest as it is in other parts of the country? Are there additional
challenges to be considered? Are there additional opportunities as well?
Do the other benefits a franchisee receives from the franchisor outweigh
the challenges associated with building brand recognition in an under-served market?
Jim and Kim Noah recently had the challenge (and opportunity) to bring
the Sport Clips brand into the Southern Oregon market. With more than
1,600 stores operating nationally, Sport Clips is clearly a nationally
recognized brand, but in Southern Oregon and other parts of the country
where opportunities are still available, it is not as well recognized
as it is in its home state of Texas, for example. In this article on 1851
Franchise,
Jim and Kim discuss their experience, the support they received from Sport Clips, and the excitement they derive
from being pioneers in a new market.
Many of the opportunities with Sport Clips today are in emerging markets
like Southern Oregon. These areas like New York, New England, Michigan
and Northern California represent great opportunities not only for the
Sport Clips brand, but also for hungry entrepreneurs looking to begin
building their own franchise empire.
Being a pioneer may not be for everyone, we get that. However, many of
the pioneers in our most established markets like
Houston,
Maryland,
Nashville and
Chicago are glad they took the chance when they did. Franchise opportunities with
Sport Clips are no longer available in those markets and getting in on
the ground floor gave them the opportunity to help establish the Sport
Clips brand in their respective markets and reap the benefits as the brand
grew around them. We whole-heartedly thank them for their contributions
to the Sport Clips network and look forward to meeting their counterparts
in the emerging markets identified above.
Think that might be you? Take the next step by filling out this brief
request for more information or give us a call at 800.655.9679.
