Emerging Market: Massachusetts

Sport Clips Haircuts is poised for rapid expansion in the underserved Massachusetts market, particularly in the Boston area. The region’s economy is strong and there is a high demand for retail in this densely populated area. With an abundance of premium sites and landlords eager to work with high-quality tenants, such as Sport Clips, the market is primed and ready with tremendous development opportunities for the right franchisees.

The area draws many people in the thriving industries of education, research, technology, finance and medicine. Several large corporations call the area home, and with more than 60 colleges and universities located in Boston alone, the area continuously attracts millennials and professionals from across the nation. As more transplants move into the area, with them comes heightened brand recognition for Sport Clips, which is the only haircutting franchise with a presence in all 50 states.

Boston’s long and rich sports tradition makes a sports themed concept such as Sport Clips an ideal match. Basketball was said to have been invented in Massachusetts and the Celtics were among the original NBA franchises. The Bruins were the first American ice hockey team to join the NHL, and the Boston Beaneaters (who would eventually become the Atlanta Braves) were one of the original “Classic Eight” MLB franchises. Simply put, Boston sports and fan culture runs deep, which is proven by their unmatched passion for the Red Sox, Celtics, Patriots and Bruins.

With a strong economy, growing brand recognition, and a passionate sports culture, this market is primed and ready for the right franchisee to grow the Sport Clips brand. The Sport Clips Real Estate Team in the area has worked diligently to engage with local retail landlords and bring about top of mind awareness for prime retail spots.

Landlords are eager to work with Sport Clips for many reasons. Not your average barbershop, the stores are fresh and exciting. Stores are upgraded every five years, ensuring they don’t become tired or dated. With many salons requiring exclusivity contracts, Sport Clips’ target demographic of men and boys leaves centers with more options.

Seen as high-quality tenants, Sport Clips is a top pick by landlords eager to work with the brand. Another Sport Clips advantage is its relationship with Seth Lerner of Lerner Real Estate Group. Lerner has more than 30 years retail real estate industry experience and has several strong national brands as clients. His ability to offer combination packages and split sites amongst his clients goes a long way in securing optimal locations. And with prime placement opportunities on the real estate priority list, franchisees will find choice real estate is abundant.

The emerging Massachusetts market represents extraordinary opportunity for the right franchisee. The underserved market combined with Sport Clips’ scalable business model offers plenty of room to grow. And the dedicated and forward thinking real estate team ensures preferred locations. The area’s devoted fan culture, brisk economy and dense population translates to great revenue potential.

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