Sport Clips Haircuts is poised for rapid expansion in the underserved Massachusetts
market, particularly in the Boston area. The region’s economy is
strong and there is a high demand for retail in this densely populated
area. With an abundance of premium sites and landlords eager to work with
high-quality tenants, such as Sport Clips, the market is primed and ready
with tremendous development opportunities for the right franchisees.
The area draws many people in the thriving industries of education, research,
technology, finance and medicine. Several large corporations call the
area home, and with more than 60 colleges and universities located in
Boston alone, the area continuously attracts millennials and professionals
from across the nation. As more transplants move into the area, with them
comes heightened brand recognition for Sport Clips, which is
the only haircutting franchise with a presence in all 50 states.
Boston’s long and rich sports tradition makes a sports themed concept
such as Sport Clips an ideal match. Basketball was said to have been invented
in Massachusetts and the Celtics were among the original NBA franchises.
The Bruins were the first American ice hockey team to join the NHL, and
the Boston Beaneaters (who would eventually become the Atlanta Braves)
were one of the original “Classic Eight” MLB franchises. Simply
put, Boston sports and fan culture runs deep, which is proven by their
unmatched passion for the Red Sox, Celtics, Patriots and Bruins.
With a strong economy, growing brand recognition, and a passionate sports
culture, this market is primed and ready for the right franchisee to grow
the Sport Clips brand. The Sport Clips Real Estate Team in the area has
worked diligently to engage with local retail landlords and bring about
top of mind awareness for prime retail spots.
Landlords are eager to work with Sport Clips for many reasons. Not your
average barbershop, the stores are fresh and exciting. Stores are upgraded
every five years, ensuring they don’t become tired or dated. With
many salons requiring exclusivity contracts, Sport Clips’ target
demographic of men and boys leaves centers with more options.
Seen as high-quality tenants, Sport Clips is a top pick by landlords eager
to work with the brand. Another Sport Clips advantage is its relationship
with Seth Lerner of Lerner Real Estate Group. Lerner has more than 30
years retail real estate industry experience and has several strong national
brands as clients. His ability to offer combination packages and split
sites amongst his clients goes a long way in securing optimal locations.
And with prime placement opportunities on the
real estate priority list, franchisees will find choice real estate is abundant.
The emerging Massachusetts market represents extraordinary opportunity
for the right franchisee. The underserved market combined with
Sport Clips’ scalable business model offers plenty of room to grow. And the dedicated and forward thinking
real estate team ensures preferred locations. The area’s devoted
fan culture, brisk economy and dense population translates to great revenue
potential.
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